What is the best choice between a mobile web application and a native mobile app, say, iphone app, android app, win mobile app... when planning a new mobile application ?
Or is a hybrid solution the right choice ?
What are the concerns and considerations ? Which platform (mobile web/ a native app/ hybrid) is more suitable for my business needs ?
What are the future directions ? Guidelines... ?
Both mobile web as well as native apps have their own merits and demerits. I found myself curious to see what the industry think about it, surfing through different community resources. An interesting debate is going on around this topic in the community.
Developers consider various factors before choosing the right platform for their new app. It was interesting to see what various camps think and advocate about.
- There are few factors that make this debate really interesting
- Mobile development is at its very early stage.
- Its is growing and changing very fast, you cannot predict what is going to be there two years ahead from now.
- Lots of new players and concepts are coming in.
Here is a brief compilation of the findings from my few hours of surfing and reading on the topic. Most of them are extracts from online resources, for the purpose of the readers to read and make their assumptions.
Native or Web Application ? [Global Intelligence Alliance]How Best to Deliver Content and Services to Your Audiences over the Mobile Phone.
The choice overa web or native (i.e. device specific) application holds important implications on, or is dictated by, a number of launch considerations for any mobile publisher or service provider:
- User Experience design
- Billing
- Reach
- ROI
- Go-to-market
- Discoverability
- User analytics
Despite conventional beliefs, by 2013 the majority of native device attributes are set to reach mobile/HTML5 web applications (as estimated below) while enabling user experiences that rival those of native applications:
Web apps offer an architectural advantage when targeting a cross-device launch, where significantly less platform migration is required as compared to native applications enabling substantial savings in porting and QA costs.
Web vs. Native Mobile App? Forrester Says Do Both
What is the future of the mobile Internet? Are native applications going to be the dominant form of digital interaction? Will new and developing browser technologies like HTML5 make the mobile Web preferable to apps? Developers, engineers, product strategists and brands large and small want to know what the future will look like in order to make spending decisions.Read more here >>
Insights on Web vs Native Mobile App: Forrester Says Do Both
While this list of pros and cons, technical and business merits of each serve as a useful starting point for determining a sound app strategy for business apps, at the end, for product strategist, the question will be: what is your objective?"More than half of European (and 60% of US) consumers who download apps at least monthly also access the Internet via their mobile phones at least daily. In short, heavy app users are also heavy mobile Web users," Forrester said.
Read more here >>
Native App vs. Web App: Which Is Better for Mobile Commerce? [Mashable]
One of the resounding themes for mobile software developers in 2011 is the debate between building a native app or building a mobile web app. While some developers are looking at ways to build hybrid solutions, this is a topic that continues to become more complex.
This is especially true for mobile commerce sites, where the conversion rates between browsers and purchasers can vary dramatically based on the platform and the method of presentation.
David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support.
Read more here >>
Designing for Mobile: Mobile Web Vs Native Apps [Sachendra Yadav]
Read more here >>There’s a big debate out there on this topic but there’s no silver bullet. Mobile web and native apps offer different benefits and serve different audiences. You need to look at what experience your app needs to deliver? What you are trying to achieve? What is your business model? What is your budget? Who is your target? etc; weigh the pros and cons of both the mediums and decide what works best for you.
A few thoughts on mobile web vs. rich app [Tech Republic]
Takeaway: One of the very first questions we face when we begin planning to build an application is whether to do mobile web or rich app development.
As a mobile developer, I get asked my opinion on mobile web vs. rich app development quite often, and understandably so. For most mobile developers, this is one of the very first questions we face when we begin planning to build an application. And to be honest, there’s really no “correct” answer to the question. If I absolutely had to break it down to a couple distinct criteria, the decision would likely be based on the following:
- OS/Hardware-specific feature requirements
- Development budget
- Development timeline
- Target audience
Read more here >>
The years ahead seems to be very exciting with lots of new trends and players in this field. Only those who constantly adapt to change is going to survive, as change is the only constant that can be seen in the Mobile technology spectrum.
This wide variety of technology choices is in fact giving many opportunities for the developer community. Developers can specialize on natvie platforms of either of the big camps or become a generalist by focusing on mobile web. However the challenge is to keep themselves up to date with the frequently changing trends, features and versions.
Either you enjoy this challenge by upgrading yourself constantly, or let yourself go out-dated. Choice is yours!
The years ahead seems to be very exciting with lots of new trends and players in this field. Only those who constantly adapt to change is going to survive, as change is the only constant that can be seen in the Mobile technology spectrum.
This wide variety of technology choices is in fact giving many opportunities for the developer community. Developers can specialize on natvie platforms of either of the big camps or become a generalist by focusing on mobile web. However the challenge is to keep themselves up to date with the frequently changing trends, features and versions.
Either you enjoy this challenge by upgrading yourself constantly, or let yourself go out-dated. Choice is yours!
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